Luxury car manufacturer Automobili Lamborghini has made a groundbreaking announcement in the world of blockchain gaming with the launch of their new Web3 platform, “Fast ForWorld.” This platform will allow Lamborghini cars to be used in blockchain games, marking a significant step forward in the integration of luxury vehicles into the digital gaming space.
The collaboration between Lamborghini and Web3 gaming company Animoca Brands was officially announced on October 2nd. According to Animoca, this project represents Lamborghini’s “first interoperable blockchain-based implementation” of its iconic vehicles in gaming. The two companies will work together to create a digital collectible platform called Fast ForWorld, which will be integrated with Animoca Brands’ subsidiary, Motorverse.
Gamers will have the opportunity to buy, sell, and drive Lamborghini cars in a variety of Motorverse games, including Torque Drift 2, REVV Racing, the Motorverse Hub, and Fast ForWorld’s proprietary experience. The first version of Fast ForWorld is set to go live on November 7, offering users a 3D wallet to store items and interact with their digital cars.
This partnership between Lamborghini and Animoca Brands is part of Lamborghini’s exploration of new Web3-based brand engagement initiatives. Yat Siu, co-founder and executive chairman of Animoca Brands, expressed excitement about the collaboration, stating that Lamborghini is one of the first brands to embrace the interoperability standards of Motorverse. Siu believes that this partnership will create a truly interconnected Web3 gaming experience for motorsports fans and gamers alike.
The success of Web3 games has been evident in recent months, with games like Hamster Kombat and Catizen attracting millions of users. Brands are also recognizing the potential of Web3 gaming, with shoe retailer Puma partnering with the Web3 soccer game UNKJD to integrate their brand into in-game content.
Overall, the partnership between Lamborghini and Animoca Brands represents a significant milestone in the world of blockchain gaming, showcasing the potential for luxury brands to engage with fans and customers in new and innovative ways. As Web3 games continue to grow in popularity, we can expect to see more collaborations between traditional brands and gaming companies in the future.