Dana White’s Power Slap Signs Sponsor Deal With VeChain (VET)
In a groundbreaking move for the world of slap-fighting, Dana White’s Power Slap organization has announced a sponsorship deal with crypto blockchain firm VeChain. This partnership will see VeChain’s branding featured on athletes’ kits and will also include sponsorship of title events within the Power Slap League. While the exact terms of the deal have not been disclosed, sources close to the negotiations have revealed that it is valued at over $10 million.
VeChain took to Twitter to express their excitement about the collaboration, stating, “Proud to be joining forces with @danawhite and @powerslap, driving the league to its new home on YouTube! We’ve much more cooking in the background. Stay tuned in the coming weeks! BIG $VET.” This partnership will bring the Power Slap League to viewers on YouTube, with VeChain playing a key role in powering the platform.
Power Slap, which was launched by Dana White in 2023 and featured on TBS, has quickly gained popularity among fans of combat sports. The competition’s unique premise involves two opponents standing their ground and taking turns to strike each other across the face, with the goal of winning by knockout. Power Slap has already amassed a significant following on YouTube, surpassing the subscriber count of several professional sports leagues.
Dana White, the CEO of UFC and Power Slap, has been vocal about his preference for digital platforms over traditional television deals. In a recent interview with Bloomberg, White stated, “All the things that come with a traditional television deal, I do not like. They want to control the product, they want the commercials. Power Slap was built on the internet.”
This partnership with VeChain is not the first collaboration between White and the blockchain network, as VeChain already has a deal in place with the UFC. The details of the sponsorship deal, including the length of the contract and whether it was conducted in cryptocurrency, are expected to be revealed in the near future. The partnership may also have implications for VeChain’s native VET currency, which has seen a 9% decrease in value following the announcement.
Overall, the sponsorship deal between Dana White’s Power Slap and VeChain represents a significant milestone for both organizations and highlights the growing intersection between sports and blockchain technology. Fans can expect to see exciting developments in the Power Slap League as a result of this partnership.