Bulgarian football club Botev Plovdiv, the oldest football club in Bulgaria, has made headlines by announcing a strategic partnership with JAN3, a leading technology company focused on expanding access to Bitcoin. This partnership marks a significant step towards embracing Bitcoin and accelerating grassroots adoption of the digital currency within the sports industry.
According to a press release, Botev Plovdiv aims to position itself as the premier Bitcoin-native sports club. Anton Zingarevich, the owner of Botev, emphasized the importance of Bitcoin in the club’s strategy, stating, “We’re inspired by the global success stories of Bitcoin adoption and are excited to bring this innovation to Botev, our fans, and the city of Plovdiv. JAN3’s cutting-edge tools are instrumental in this journey.”
The collaboration between Botev Plovdiv and JAN3 introduces innovative measures to integrate Bitcoin into the club’s operations and engage with its fan base. One of the key initiatives is the introduction of the AQUA Wallet, developed by JAN3, which includes a feature called “Botev Mode” aimed at making transactions more accessible and efficient for fans and the local community.
JAN3 revealed that with the integration of the AQUA wallet, the club plans to introduce discounts or a cashback program for fans paying in Bitcoin. Additionally, the club aims to educate Bulgarian fans on how to use Bitcoin not only for team purchases but also in their daily lives.
As part of the partnership, Botev Plovdiv’s team jerseys will now feature JAN3’s logo, further solidifying the collaboration between the two entities. The integration of the AQUA wallet into the club’s ecosystem represents a significant milestone in bridging the gap between professional sports and Bitcoin.
Commenting on the partnership, JAN3 CEO Samson Mow stated, “Very few things in life are as universal as football and Bitcoin. With this partnership, we hope to bring Bitcoin closer to football and the billions of football fans around the world closer to Bitcoin.”
This partnership between Botev Plovdiv FC and JAN3 sets the stage for more pioneering Bitcoin-focused initiatives, positioning the club as a beacon for Bitcoin adoption and potentially enhancing its success in UEFA competitions. The collaboration underscores the growing intersection between sports and cryptocurrency, highlighting the potential for further integration of digital currencies within the sports industry.