Apple CEO Tim Cook has made headlines after revealing that he has personally invested in cryptocurrency for the past three years. In a recent interview with DealBook, Cook shared his belief in supporting and investing in crypto as a way to diversify his portfolio.
During the interview, Cook expressed his confidence in cryptocurrencies, stating that it is reasonable for individuals to buy crypto as part of a diversified portfolio. While Cook did not disclose the specific digital assets he holds or the amount he has invested, his admission has generated excitement in the crypto community.
Cook’s decision to invest in crypto marks a significant shift for Apple, as the company currently does not have any exposure to cryptocurrencies. However, Cook clarified that Apple endorses Bitcoin as a payment option, despite not using it as a payment method in the short term.
Cook’s embrace of crypto puts him in the company of other business leaders who have shown interest in the industry. Elon Musk, the CEO of Tesla and SpaceX, has been vocal about his support for cryptocurrencies like Dogecoin and has enabled Tesla to accept payments in Doge and other meme coins. Jack Dorsey, the former executive of Twitter, has also added Bitcoin as a payment method for Square.
While some business leaders are enthusiastic about crypto, many companies, including Apple, take a cautious approach to the industry. This approach is in line with Apple’s commitment to protecting the privacy and security of its customers.
Overall, Cook’s admission of holding crypto assets signals a growing trend of business and tech leaders exploring connections with crypto and blockchain technology. While some companies remain cautious, the increasing interest in crypto among business leaders suggests that the industry is gaining mainstream acceptance.